Defeat the Doppelgangers: Important steps towards making your good name Google friendly
Thursday, September 10th, 2009
You may be the preeminent web consultant in Phoenix, Arizona, but with a name like Steve Stevenson or John Jackson, it’s going to be difficult to be found when employers and prospective clients go a-Googling for you. Even with Google’s regional results helping you along, chances are that numerous similarly named individuals will show up and steal your well-deserved traffic. Not only that, there’s another important perhaps more dangerous persona lurking about using your name: your former self
