IRT: Classic Case Study of How Not to Sell a Plan
The ICANN IRT needs a lesson in getting buy-in. Implementation Recommendation Team (IRT) was set up by trademark interests to come up with a way to protect trademark owners during the launch of new top level domain names. The process by which it was set up and operated could be a case study in how not to get buy-in for a new idea. I’ve worked with a lot of teams over the past dozen years and have had to sell ideas many times. I’ve managed groups of union workers, had to come up with a p
Tags: Classic Case Study, Groups, Icann, Implementation, Irt, Launch, Level Domain Names, Lot, Top Level Domain, Trademark Owners